The Romanian company Catbox.ro specializes in the sale of personalized gifts on the Internet and has become famous thanks to a unique process of selection of employees and has hired a Scottish Fold cat as the main responsible for communication. This is a smart move by Catbox.ro that has managed to give it international visibility. The feline passed a hard selection process with more than 700 participants, all of them of the same species, that aspired to obtain this position of high responsibility for a pet.
With a salary of 216 dollars and the obligation to come to the headquarters of the company every day to fulfill its functions, the cat, of name Boss (boss in English), can be accused by some interested parties of professional intrusion since in its curriculum it will be difficult to find a specific formation or experience for the mentioned position.The owner of Boss, with whom the feline shares its earnings, benefits from part of the salary while the cat gives good account of the rest in the form of food specific to its needs. Thanks to this original treatment, both the owner and the pet have found a discreet source of income while the biggest beneficiary, without a doubt, is the company behind this funny and surprising news. However, on a deeper level, the originality and uniqueness of the selection process, as well as the contract and the daily presence of the Boss cat in the offices of Catbox.ro, have made the news go viral and benefit from the high communication power of social networks and online media to make the company known with a masterful marketing move.In this way, even if it is a cat without any training in the field of communication, the cat is doing its job daily appearing in many "memes" and representing the company online, getting people to talk about it and making it known in their own environment.
Nothing could be further from the truth, as the international crisis and the special influence it has had on Spanish companies has significantly restricted the labour market and, nowadays, it is very difficult to find a position in the business communication sectors without a complete and high quality training.