If a customer has already gained trust in a specific brand logo, their willingness to buy a product from this company again also increases. The logos are printed on the own products, but also on business cards, invoices, faxes, flyers and offers. They are also used as e-mail signatures in network correspondence. The logo should not only be present to our customers, but also to the potential customers, so that they always have the many advantages of the own brand in front of their eyes.1) First of all, an analysis of the business model should be carried out, in order to clearly visualize what the company is about, what the own target group is and how it should be addressed.2) Which emotions and values should be associated with the own brand?The creation of a successful logo design, what should be considered?1) Only if you know your target group, you can address them precisely. This is especially important for the logo design.
Are they young customers or rather older customers, a predominantly female or male target group, business or private customers? Since logos convey messages and appeal to emotions, it is correspondingly important to convey the right signals. In addition to the company name, the industry, the chosen colours and the services offered play a decisive role. An original logo, possibly with a built-in slogan, can increase the message and advertising effectiveness.2) It is very important that the logo is unique and unmistakable, and thus stands out positively from the others. For this, clear, powerful shapes are to be preferred, since filigree, small flourishes easily appear unserious. A good logo creates a high recognition value, which contributes a lot to the awareness of the company or the brand.
If, in the course of time, minor changes to the logo are necessary, the recognition value must not suffer under any circumstances.3) It is also important to choose the right colours for the logo, because different meanings are attributed to the individual colours. In addition, colours evoke emotions and must be appropriate for the industry in question. However, no more than three different colours should be used, whereby one should be clearly dominant, as anything else would reduce the recognition value.4) A good logo is always scalable. It must look good on large billboards, but it must also be clear, sharp and without any distortions on a business card.5) In any case, the logo must be timeless and must not follow any current trend, as it should be available to the company in the long term. Because a long logo life contributes significantly to the recognition value of the brand.Conclusion:To create a professional logo is not easy.
But there is another way. Create logo for free, this is possible at Shopify, with the help of the Logo Generator. With this tool, anyone can create a perfect logo in a few minutes. Since such a large selection of frames, fonts and icons are provided, it is not difficult to create an individual logo.