Can the right slogan really help my business?

If you have just opened a business and are looking for an injection of traffic and trust for your online shop, you need to take care of planning an effective marketing strategy. Online marketing is made up of many different activities, ranging from advertising and SEO to content marketing and affiliate marketing.

Can the right slogan really help my business?

If you have just opened a business and are looking for an injection of traffic and trust for your online shop, you need to take care of planning an effective marketing strategy. Online marketing is made up of many different activities, ranging from advertising and SEO to content marketing and affiliate marketing. What makes the difference, however, is often the words, the ability to communicate effectively with your audience. This is why the most famous companies invest large sums of money in communication. The tip of the iceberg of a brand's communication process is made up of advertising claims, catchphrases that are able to remain impressed in the memory of loyal and potential customers.

Fortunately, some platforms provide ad hoc tools that can generate slogans related to the category of products on sale. For example, creating a Shopify slogan is very easy: just enter a term that describes your business and you'll get up to 1000 free slogans.

The power of successful

slogansThere aren't many slogans that have stood the test of time and, for this reason, their memory is even more vivid in our minds. Some of these slogans, both advertising and non-advertising, have even managed to remain in use in everyday language. This is the case of Martin Luther King's "I Have a Dream", but also the more recent "Make America Great Again", used by US President Donald Trump during his election campaign. And, of course, there is no shortage of pervasive advertising claims that, thanks to their simplicity, have managed to escape the condemnation of time.

These include Nutella's motto, "What a world would be without Nutella", but also "I'm lovin' it" by McDonald's, "Milano da Bere" by Amaro Ramazzotti, "Make love with flavor" by Muller and many others.

The characteristics of a winning sloganIt

is necessary to make an important premise: slogans work also and above all on an emotional level. They reassure without being explicit, they let the imagination work. A slogan does not say everything, it is not meant to be an exemplary and definitive description of a company or product. It does not explain why, from a technical point of view, that particular item is suitable for the purpose. It only hints at what has been said and this happens mainly for two reasons.

The first is the limited availability of space (a claim must be short and concise), while the second is the opportunity to make the slogan a real alternative to the logo (just think of the strength of "Just do It", which Nike uses as an alternative to the company logo). A tip for creating an effective slogan? Describe your brand or your product with a phrase, then, blunt, eliminate, sharpen. To sell, a successful tagline must be:

  • easy to remember
  • short
  • understandable
  • consistent with the characteristics and philosophy of the brand
  • original
  • rhythmic and musical
.