The technique of applying discounts to boost sales is a classic in both classic and online marketing. In fact, in terms of eCommerce, it can become a very profitable strategy in the short term, although it is true that, when maintained over time, it can produce the opposite effect. This is mainly because customers buy simply to take advantage of an opportunity or a bargain, so they do not become loyal. A good solution lies, without doubt, in creativity. Innovation in free shippingThe free shipping technique is one of the techniques that attracts the greatest number of customers.
In fact, there are many examples of online stores that, like NuFace, have increased their sales by over 90% thanks to it. This is why it is a highly recommended initial strategy, but you must also be careful to apply it so that it does not excessively affect your profit margin. A good way to achieve this is to offer it from purchases for a minimum value or from a points program that, in addition, helps in the process of loyalty. Offer different price options Although it may seem strange or even dangerous at first, since we all tend to think that the customer will always opt for the cheapest option, if it is applied well, the truth is that it leads to great results. In this sense, it is essential that users can see at a glance how much they can benefit from the package they choose.
Creating a sense of urgency This is a very attractive strategy because, as many studies have shown, the influence of time limits on offers pushes customers to buy, as they feel that if they do not take advantage of the opportunity, they will be left without the item. In this sense, imagine that a user enters a fashion store wanting to know more about bandage trends but suddenly discovers that a wonderful dress is available at a really good price. Probably, due to his high interest, he will end up buying it. If there is an objective of loyalty, to accompany this technique with policies of free return is the best option. In short, the discounts exist, practically, since there is commerce and sales.
However, if you want to take advantage of their virtues, the best way is to reinvent the concept from creativity, as we have explained in these examples.