Can't we say it enough? Digital technology in general has made its way into the daily lives of the world's inhabitants, into family life and into businesses. In particular, one of the most influential systems brought about by digital technology is the Internet. While it is true that not everyone has equal access to it, its coverage on the five continents is still quite significant. With it, social networks are also gaining more and more followers, in this case in a country like France, where Internet access is anything but a problem.
Figures on social media subscribers in FranceThe best use of digital is of course social networks. Their penetration rate is estimated at 54n Europe and 58n France.
This is the second highest rate in the world. About 45 Internet users use these platforms, according to data from a Hootsuite survey. The October 2018 ranking of the largest social platforms presents YouTube as the most used because it capitalized 451 million visits per month. Facebook comes in second place, with about 449 million users per month, of which 35 million are active, and is followed by Instagram (25 millio
n), Whatsapp (178 millio
n), Twitter (157 millio
n), Snapchat (152 millio
n), LinkedIn (135 millio
n) and Pinterest (12.4 million).
Usage trendsThe French spend about 1 hour and 22 minutes a day on social networks. This time is just an average, because for the 18-35 age group, the daily usage time rises to 6 hours.
It must be said that social networks have become very important, because Internet users use them to do just about everything: sell online, chat or even learn. Today, 3 out of 10 French people use them to find a job or to offer a job. Young people in particular prefer Facebook, while executives are more present on LinkedIn. However, in terms of job search via social networks, France is far behind. On the other hand, when it comes to online discussions and content publications, France is among the most active countries.Social networks have made the world a small village, and the French have not remained on the sidelines.
They use them to keep in touch with their loved ones, interact with them or meet new people when they are not busy posting the best or most unusual moments of their days. These platforms are the place where more and more people share their knowledge, deepest aspirations, fears and visions. Parisians, people from Marseille, Lyon, Bordeaux and Lille have seen these tools as a way to be everywhere in the world, to know what is happening everywhere, while at home or at work. Finally, the French use social networks to promote their products, their companies or the activities of their loved ones. And you, what do you use social networks for?.