Do you really need an imprint?

When building a website, there is one area that has caused controversial debates in the past. Once all the good and important content has been inserted and the internal linking is in place, it is time to make the website available to the public.

Do you really need an imprint?

When building a website, there is one area that has caused controversial debates in the past. Once all the good and important content has been inserted and the internal linking is in place, it is time to make the website available to the public. Before that, however, an imprint and a privacy policy have to be added. While the data protection is still unfamiliar due to the fairly new DSGVO, the imprint has always annoyed one or the other webmaster. After all, sensitive data is given here. But do you actually have to use an imprint and why? The imprint - obligatory according to the German Telemedia ActGenerally, there is no grey area.

Anyone who operates a website in Germany must also provide an imprint. This also applies if the website is hosted on a foreign server, but clearly addresses a German audience. So it doesn't help if you simply try to rent American webspace in order to circumvent the regulations for data protection or the imprint. This is also regulated by law and it is correspondingly important to be prepared for the fact that you may receive warnings in the event of a violation. There are even lawyers on the Internet who specialise solely in issuing warnings to websites without an imprint or without the prescribed data protection declaration. The costs for this can easily go into the hundreds of euros.Besides the imprint, the privacy policy is another point that must be considered when creating a website.

If you have already decided that you want to create the imprint, you should also cover this area directly. After all, since the introduction of the DSGVO in the EU, it is mandatory that website operators point out what the data is used for and which third-party cookies are active on the site. In addition, they must inform visitors that they have the right to obtain information about their stored data and, if in doubt, to have it deleted. Fortunately, most content management systems and shop systems now offer simple plugins that can be used to add these pages. In the case of Wordpress or Shopify, for example, it only takes a few clicks before the requirements are met.Imprint and data protection as an opportunityInstead of getting angry about having to create an imprint with your own data, you should see this circumstance as an opportunity. The trust of users on the Internet is almost nowhere as high as it is in Germany.

This is also due to the fact that users here have many opportunities to check whether a shop is a reputable offer. At the same time, trust in providers from the USA or China, who often have dubious offers and then cannot even be traced via an imprint, is falling. This is exactly where you can prove that you are better than these providers - even if your own prices are minimally higher.A good imprint and a reference to data protection increase the likelihood that a consumer will order from your own shop. That is why it is so important that one's own data is not only correct, but also maintained accordingly. In this way, you not only avoid a warning from lawyers or a competitor, but also secure the trust of customers who are looking for a good shop on the Internet.