As e-commerce shops are flourishing on the Internet today, a logical question is becoming more and more important for the main players in the sector: should a physical point of sale be associated with an e-commerce shop? The answer to this question has a key role to play, as it is the one that will enable the best possible analysis of the market opportunities that exist. When we want to create an e-commerce platform, we often only think of shopify vs woocommerce or shopify vs prestashop comparisons. But it is also essential to consider the question of the point of sale.
E-commerce shop without point of sale
BenefitsThe main advantage here is the reduction in investment costs. Since there is no physical shop, the e-merchant avoids costs for rent, sales staff salaries or electricity. Furthermore, when there is no physical point of sale, the e-merchant can concentrate on his online activity. Development strategies are then better thought out and better managed.
Finally, the main physical tasks will only be concentrated on the management of a possible warehouse.
DisadvantagesThe first disadvantage of having an e-commerce shop without a physical point of sale is the data overload. In fact, all information about customers, their journey and their profile will be exclusively stored virtually. While it is true that everything is nowadays computerized, the fact of having a physical relay often makes it possible to compensate for certain unforeseen events. Another disadvantage is the lack of human interaction. Apart from possible phone calls or chat, customers will not be able to exchange face-to-face with customers. However, human interaction can play a decisive role in the customer's decision.
Moreover, whatever happens, there will necessarily be a physical centre where calls will be handled and which can accommodate the staff. Not taking advantage of this by making a physical point of it therefore seems a bit like a waste.
E-commerce shop with point of sale
BenefitsHaving a shop with a point of sale allows brands to offer a possibility of human interaction to customers. It should be noted that some people prefer to have an exchange with a human before buying; this reassures them in their approach. And if this human is in front of them, it's even better. In addition, the physical point of sale automatically advertises the brand.
Anyone who sees the sign could have the reflex to go there to see what's there; this offers additional potential customers.