Participating in social networks improves profitability in freelancers and SMEsIt is important to know the social network most used by the potential business audienceSocial networks is one of the great phenomena that has been born thanks to the advance of technologies in communication issues. The growth has been so extraordinary that it is difficult to find someone who is not a member of any of the different social networks. But it is not only a unique opportunity for big brands, it is also a chance for freelancers and SMEs to make themselves known through social networks and thus increase their income on the Internet. Traditionally, SMEs were isolated from the big marketing channels, but with a good planning they will obtain a very positive experience. They are able to attract more customers, give visibility to their brand and increase sales or services.
There are different types of social networks, so they must decide which are the most attractive for their potential customers. Very few freelancers can afford to hire a community manager to focus exclusively on working their brand on the network. Therefore, it is the freelancer himself who must assess whether it is worth the effort of time and money to promote their presence in social networks. We must recognize the public to which we want to address, and take into account that most users in social networks are young people, which may not correspond to the product to which the company is dedicated. Once you have clear the social network that best suits the service or product, the next step is to create a plan on what you really want to achieve with the presence on the network.
Knowing the potential audience, the next step will be to define whether we want to attract new customers, improve our image or collect opinions on the work done. The most important thing you need is content. Through online marketing you can show information that is related to the work, showing users the domain on this. It is up to each freelancer to determine which more general or specific social networks are appropriate for their sector. The most essential are perhaps Facebook and Twitter, because of the high number of users and their influence.
Facebook has an overwhelming number of more than 1,650 million users worldwide, while Twitter has 300 million people around the world.