If you want to win more customers through your marketing strategies, you will have to optimize every single element of your website, starting from the logo. It is impossible to ignore a company logo , which has the role of conveying every marketing strategy put in place by the brand. If you have just opened an online store and need a recognizable, original and aesthetically pleasing logo, click here for more information! But now let's find out why providing your company with a logo is so important.
The value of a company logoThe logo is directly related to the image of the company and its online reputation, two key elements to achieve success. The logo defines the identity of a brand, encapsulates all the values and concepts that each company wants to communicate to the public, helps to better capture the attention and carve out a leading role in its niche market. The logo is the business card of any brand, the image that every user dwells on and inevitably fixes in his memory (just think of logos of well-known companies such as Nike, which has based part of its success on the unforgettable stylized comma, MacDonald, Twitter, Apple, Peugeot, Ferrari, Puma, Firefox, BMW and many others).
But how do you create a logo that is recognizable and able to remain impressed in the memory of users? Simplicity , originality and coherence are the ingredients that cannot be ignored: let's discover why.
Creating the perfect logo for your companyThefirst step is to clearly define your business philosophy : knowing your work and the nature of services and products offered to the public is essential to create a logo that is consistent with your business. Once this information has been gathered, it will be possible to define the company's philosophy. The logo should communicate these values and reflect the goals and line of thinking set by the company. The second step is to get to know your audience better in order to offer them what they really want.
What are customers looking for? How do they prefer to receive information? What are their tastes? Identifying what has been said is fundamental to convey your offer. The choice of colours is also important. The advice is not to opt for more than two different colours. The recognizability of a brand also passes through this element. Just as the colours must be few and well thought out, the style must be minimal and uninvasive.
In this field, sobriety always wins: once again, the best example is offered by companies like Nike and Apple, which have adopted simple and easily reproducible logos, but at the same time absolutely original. The last important advice is to never steal ideas from stock sites. Other people could have already done it, with the result of having a logo too similar to others.