How to expand your business abroad in 5 steps

When you opened your box, you didn't think this moment would come... Or maybe you always knew that the French borders wouldn't be enough for you...Today, the debate is no longer about the origin of your desire to expatriate.

How to expand your business abroad in 5 steps

When you opened your box, you didn't think this moment would come... Or maybe you always knew that the French borders wouldn't be enough for you...Today, the debate is no longer about the origin of your desire to expatriate. You have decided that it is time for your structure to grow beyond the geographical barriers of your country. A praiseworthy initiative that only needs to be properly executed.

1) Selecting the country(ie

s)Each country

has its own culture and will therefore be more or less receptive to certain products. Don't let your personal dreams mislead you.

Surely, you have always dreamed of living in the bustling city of New York? But do you really think that Americans will appreciate the typically Breton taste of your Kouign Amann?

2) Studying the marketThis

step is intrinsically linked to the previous one. Before investing huge sums of money in an export, take the time to conduct a thorough investigation. How much is the estimated value of the sector you want to position yourself in? Are there any companies similar to yours? If so, what are their deployment strategies and sales figures? If the answer is no, why, and more importantly, have there already been any attempts to expand abroad, which is no easy task? In addition to market-related questions, you will need to find out about the regulations in force and the taxation applied in the region.

3) Adapt your communication toolsDifferent

countries, your slogan will not be perceived in the same way. Avoid literal translations and word-for-word portrayals. Also, some visuals can be ambiguous, which is why it is recommended to use logo creation software when choosing your company's symbol.

At least you can be sure that you won't have to make any radical changes because of a move...Look at the templates of the communication supports used in the target countries. They will certainly not be similar to the ones you have now. Ignore your apprehensions and rework your marketing materials so that they can be understood by their new targets.

4) What is your added value?

"Made in France" is not a sufficient answer... Just like "hand-made" or "created by enthusiasts" ... These arguments can be supported but it is vital that your items have something unique, perhaps it is a unique packaging or better performance than your competitors? Maybe you deliver in 24 hours or instead of 72 hours to your rivals? Or maybe your strength lies in your social commitment? Whatever your industry, you need a clear differentiator.

Find it before you do anything.

5) Dream big but start smallDon

't let your dreams of grandeur sink in? It takes time for your business to build credibility across borders. You won't become No. 1 within a year. Accept it and work hard.