If you're in digital marketing, you know how Instagram can make a big difference in a company's business. With more than one billion monthly users, social networking has become a must for small businesses and multinationals alike. Based solely on visuals, Instagram has achieved the feat of having a commitment four times greater than that of Facebook. If you're looking to create a real community around your product or service, this is where you need to go.
Publish quality contentOnthe internet, users are used to quality images. More on Instagram.
When it comes to quality content on Instagram, two parameters count: image and text. To have a harmonious news feed, use the same color palette as your graphic design. If you don't have a professional camera or smartphone, use image banks to create an atmosphere in which your clients will feel comfortable. Instagram allows a maximum of 30 hashtags per publication. Don't be misled by rumors: you won't be penalized by the algorithm for using the maximum number of hashtags possible.
On the contrary, the more hashtags you have, the more likely you are to be found by a prospect.
Having a profile that inspires confidenceInstagramoffers the possibility for entrepreneurs to opt for a professional account. Simply go to the application settings and follow the instructions. In just a few seconds, you will have access to a whole new world...You will now be able to consult your audience statistics: who are they? Where do they live? How old are they? Admittedly, once you have this data, it will be easier to set up a marketing strategy worthy of the name, but don't think you can convince the crowds by simply changing your status. A detailed Instagram biography is another key to building trust. Even if you're not comfortable with the camera, put up a picture of yourself.
It's all well and good to say, but the human aspect is still very present in the business world. Sit down in front of the lens and smile!