On Joptimisemonsite , A/B testing occupies a special place. Often overlooked by novice entrepreneurs, this technique is a simple way to get more clicks, so stop speculating once and for all about which keywords to use or which colors work! A/B testing remains the shortest way to determine what really attracts your customers.
What is A/B testing?Also known as split testing, an A/B test compares two different versions of the same page to determine which has the best performance.In classic SEO optimizations, the professional uses keyword planners to see which terms are capable of generating leads. Similarly, the choice of the graphic charter and the design of the site are based on what is likely to please.This technique comes up against a crucial problem: your visitors may not like the final result. You can have a website with a modern interface, but which does not generate visits or sales. Split testing is not based on assumptions. Split testing is not based on assumptions.
It analyzes the actual statistical data of your site and allows you to optimize it.
How does A/B testing work?
Identify a single problemA/B testing gives excellent results because it is a very targeted comparison method. If users abandon their shopping cart when they check out, improving the shopping button is one possibility. There are four variables in this element that can affect the click rate:
- The typeface.
- The font size.
- The color of the button.
- The position of the button.
Performing a Literature SearchYou could change the color of the button at random, but that would be time-consuming. Instead, pull out your glasses and go into the meanders of the digital archive. It's time to awaken the Indiana Jones in you! Every step of the creative process can be made easier with , but it's important to have a basic idea.
Learn about colour theories and read published research in this area.It is a tedious step but one that will save you time and money in the medium term.
Make a clear assumptionInour case, the assumption could be: "Does a red buy button generate more sales than an orange button?".
Testing the different probabilitiesTocarry out the experiment, two versions of the same page are created. One has a red button, the other has an orange button. The versions are put one face to the other. It is possible to create 2 different URLs or to load an A/B testing software to distribute the visitors between the 2 pages.
Analyze the results obtainedTogive convincing results, the A/B test must be carried out over several weeks and with a significant number of users. Only once a certain quota has been reached can the results be scrutinized.Assuming that out of 100 people, 7 clicked the red button and 15 clicked the orange button. It's not risky to claim that the orange colour provides better results, so you can optimize your site by permanently changing the colour of the buy button.
What are the advantages and disadvantages of A/B testing?
Advantages of split testingAs a website owner, you have everything to gain by doing A/B testing.
First of all, this technique offers you the guarantee of unbiased results. Moreover, thanks to the numerous tools available, this solution is accessible to freelancers and VSE/SMEs. It will allow you to obtain results that are surgically accurate and that reflect the real opinion of your target group.