Inbound marketing: what content should be favored in the age of smartphones?

Every day, more than 30 million French people use their Smartphones to connect to the Internet. According to the results of a study, it has been shown that they spend an average of 52 minutes a day on their phones, compared to only 30 minutes on their computers.

Inbound marketing: what content should be favored in the age of smartphones?

Every day, more than 30 million French people use their Smartphones to connect to the Internet. According to the results of a study, it has been shown that they spend an average of 52 minutes a day on their phones, compared to only 30 minutes on their computers. While they already give more priority to mobile devices (Mobile Firs

t), traffic tends to adopt them as its only information delivery devices (Mobile Only). As SEO techniques and marketing strategies are designed for phones before being adapted to computers, what content should be prioritized to improve the user experience?

Adapting conversion needs to mobile devices

Using the same metrics to compare the performance of smartphones and computers is not very relevant.

Indeed, 64 local queries on mobile devices then lead to visits to physical shops (are the figures the same for searches made from a computer?) But when it is necessary to fill in contact sheets or forms, it is better to use a computer. Ultimately, conversion needs are a large part of the strategies for delivering information to smartphones. These devices are also suitable for purchasing online software such as a qr code generator, an image editing application, ...

Creating needs by taking into account the progress made on Smartphones

One of the best ways to get multiple visits to your website is to encourage Internet users to search for information locally. For those who want their content to be adapted to the requests of Internet users, it is advisable to focus on questions such as "what to do to .

...", "where to find the most beautiful ... in a particular country or city ...", ... Ideally, it is preferable to associate voice messages with these questions, bearing in mind that users use their smartphones on average 140 times a day to obtain information quickly. Qr code scan, videos under 10 seconds long, quotes, .

These are some of the most popular formats.

Adapt your content to Smartphone displays

Before offering content on Smartphones, make sure that it takes into account elements such as the verticality of the screens, short and precise sentences, clickable links, ... When reading information on their phones, Internet users generally focus their attention on the central part of the screen. To do this, remember to insert the main keywords in this area.