Internet marketing for the Polish market - what entrepreneurs should know

The fact that the field of internet marketing is rich and diverse in Germany should come as no surprise to anyone. Internet marketers have a lot of opportunities in this country and since there is a populous and affluent market, the sales potential is enormous.

Internet marketing for the Polish market - what entrepreneurs should know

The fact that the field of internet marketing is rich and diverse in Germany should come as no surprise to anyone. Internet marketers have a lot of opportunities in this country and since there is a populous and affluent market, the sales potential is enormous. However, this does not mean that entrepreneurs should not focus on other countries. For example, it might be a good idea to do internet marketing explicitly for the Polish market. Especially marketers with a connection to Poland should think about this. Because with the different channels in marketing, entrepreneurs can also succeed with a Polish target group. However, you should know some basic things.

Google services are also available for Poland

You may not even be aware that you can use both Google AdSense and Google AdWords specifically for the Polish market. It is easily possible to create Polish-language advertising campaigns or monetize your projects with Polish-language advertising. All that is required is a setting of regional preferences. Setting your target audience to Poland is not a problem with Google's services and you should definitely use this option if you are targeting the Polish market. If you want to present your offer in several languages, we recommend using Hreflang tags.

The Polish market is less competitive overall

Internet marketing has not passed Poland by. There are some people who are active as internet marketers and have built up an existence with it.

However, the competition at hand is hardly comparable to the one in Germany. Even in Poland there are many marketers who prefer to focus on the German market. On the one hand, this is due to the fact that Germany is far more populous. On the other hand, the purchasing power is higher. However, the whole thing is a double-edged sword. Due to the lower competition, it can be a good idea to set up Internet projects in Poland. The chance of success is still high, at least in some areas. Those who are familiar with the matter can profit from this aspect.

Partner programs for the Polish market

The selection of explicitly Polish affiliate programs is by far not as high as in Germany or the USA, but you still have at least a little bit of choice. However, we recommend that you consider beforehand what kind of area you would like to work in. Look directly at whether there is a suitable affiliate program for the area. If this is not the case, it is best to look elsewhere. You can find suitable affiliate programs at TradeDoubler or similar networks.

There are both European and national programs. In addition, there are all the smaller providers who are not registered in a network. You can also enter into a partnership with these. However, keep in mind that in such cases you will have to sign up individually everywhere. You don't have the same convenience as with a network. Of course, you basically don't have to use affiliate programs at all. However, for some projects, it is a good monetization option.

Successful Polish agencies show the way

In the meantime, there are several successful internet marketers who run an agency in Poland. The offers of such agencies are diverse and usually include all areas of the digital market. Common services are the creation of content, the operation of country-specific SEO measures and the creation of logos. Some of these agencies even have quite large staffs. So there is no question that there is no revenue to be made in the Polish market. In fact, it is quite attractive due to the competition at hand.

However, as soon as more internet marketers come in, it becomes a lot more difficult. And that could soon be the case. So, if you want to succeed, you should get started as soon as possible. Otherwise, the situation could soon look like it does in Germany.

Bringing Polish products online to the man

There are really many ways to make money as an internet marketer with a Polish audience. For example, you could monetize a niche site with affiliate marketing, sell products from China under your own brand or build a blog based on AdSense. The possibilities are many. However, you may not want to reach the Polish market at all, but rather work with Polish goods. Of course, this is also possible and the Internet offers the best conditions for it. If you want to sell Polish products, it is not that difficult.It is important that you know what kind of product you want to sell. Furthermore, we recommend that you start small at first. Try to sell the goods in the neighbouring countries. If this is successful, you can slowly start to develop the entire European market.

Thanks to platforms like Amazon and eBay, this is not that complicated. The main thing is that your product sells. For this to be the case, you should of course not offer just anything. Therefore, think carefully about what Polish products are suitable for sale abroad.