In this digital age, the word "hashtag" should not be totally unknown to you if you browse social networks and the net. But, as each sentence is now punctuated with the famous hashtag, some people wonder what is a hashtag and what is its purpose?
The hashtag, much more than just a symbolIfinternet novices consider this "#" symbol as being specific to music, social network users only see it as a hashtag. In this case, the hashtag is followed by a word or phrase, referring to a theme or topic on the net. This hashtag is a link that, when you click on it, takes you to the content in question. Each Internet user can then feed a hashtag by linking content of their choice to the same keyword.
The page referring to the hashtag will thus group together all the content that has been linked to it by Internet users, for the purpose of thematic organisation. On social networks, hashtags make it possible to follow conversations, in particular by informing users when new content appears on the hashtag or when a comment is added. Creating a hashtag is child's play: just write a "#" followed by an adjacent keyword, beginning with a capital letter to make it easier to read. When you publish a photo, video or comment on a social network, you just have to insert your hashtag so that your publication is also on the main page. Given the success of this new means of communication, many companies are taking a closer look at hashtag to increase their visibility on the net and use it for advertising purposes.
The commercial strategy behind hashtagThehashtag seduces e-commerce companies wishing to make themselves known and/or to advertise themselves because of the visibility it creates. Indeed, by posting a simple photo on a social network such as Instagram, and by linking up to 30 different hashtags, it is guaranteed to be found within 30 different web pages. The hashtag thus creates a real snowball effect. The use of this means is therefore a godsend since it has no cost for companies and saves them a considerable amount of time in order to optimize the benefits. A simple advertising image can thus go around the net in a few hours, especially if it is taken up by other Internet users who will add their own hashtags.
To ensure the success of their approach, e-boutiques can make a selection of hashtags that correspond to their products, then consult the target pages to make sure they have significant visibility. Their objective will then be to select the most popular hashtags in order to be sure to be seen by a maximum number of Internet users and to optimize their sales. Thanks to this simplistic process, many brands are taking the plunge into online advertising via the hashtag system, thus saving themselves expensive advertising campaigns for similar financial returns.