Mistakes to avoid to improve conversion

A company's corporate website is its showcase to the world. To achieve the maximum number of conversions (i.e.

Mistakes to avoid to improve conversion

A company's corporate website is its showcase to the world. To achieve the maximum number of conversions (i.e. to get visitors to become customer

s) you must follow a series of basic guidelines when building and managing both your website and your business. Let's look at them in their negative version (or, what is the same, the mistakes you must avoid to make your website and your business profitabl

e):

  • Confusion due to abundance. By this I mean the websites that, because they are too detailed, overwhelm the customer.

    It is better to put a few options (which can always be extended in subsequent conversations or contact

    s) so that the customer chooses the one he likes best. Otherwise, the doubts may lead him to leave the page without having decided on anything and, therefore, without hiring any of our services.

  • Extensive and detailed forms. Choose to ask, via form, the essential data to specify the service and communicate with the client. Some users find it very boring to write their details on the computer and some are also reluctant to provide certain information, such as their postal address or telephone number.
  • Complexity. Choose a functional and intuitive website, easy to use and adapted to all devices, with few initial tabs.

    You'll see how the customer appreciates it.

  • One-time payment. Don't limit the payment. Some people prefer to pay by card, others by PayPal or transfer... You must give facilities, never force the user, who is looking after his comfort and the safety of his money, to do something he doesn't like. Even if you are going to have physical contact with the client (in the case that you offer tours of the city, for example) allow him to pay you by hand and in cash, after noting a bank card number as insurance.
  • Lack of clarity in the process.

    Explain the sales process in easy to understand steps, put a contact email for contingencies and the right of cancellation. For example, if you offer guided tours in Madrid by segway, allow the client to make modifications to their package until the day before the visit.

With these simple guidelines you will manage to improve the visibility of your company and you will also advance in the confidence and loyalty of the client. That is to say, you will achieve more conversions, a greater profitability of your virtual corporate identity and, in short, greater benefits for your business.