The function of images in the digital market of online sales is increasingly assuming a position of importance in the multimedia structure. In the last thirty years, the Internet has revolutionized both the way of living and the perception of reality, creating a meta-reality where people become users and users become customers. If every person lives a physical reality on a daily basis, that of everyday life, at the same time there is a digital dimension made up of images, photos and posts.
As a result, marketing has also had to adapt its strategies and this is why images today play a fundamental role from various points of view. If for users these images must simply reflect everyday life, for eCommerce they must be a fixed point and represent the shop window in the best possible way. But there are many variants of the way to sell in the digital market by online stores of entrepreneurs and sellers, for example, it is important to take care of the aesthetics of a blog is essential to find images without copyright and use programs to resize photos , if you are going to open an eCommerce you can rely on software name generators , or to promote and raise funds for an artistic work you rely on crowdfunding.
People, users and customers: the transition from viewing to buyingCreatingInstagram and Facebook biographies can be a hobby for ordinary people who turn into users, but the situation changes when we talk about eCommerce and business pages on these social networks, which are increasingly taking on the appearance of real market place sites. An online store must sell through all channels, its purpose is to implement a further transformation of users and convert them into customers. The conversion funnel is a digital marketing practice that is implemented mainly through the use of images, photos, videos and editorial content on company blogs.
The power of images for users and online sellersIfthe image is essential to curate the Instagram bio , for eCommerce is becoming increasingly important the slogan , in fact, an online store searches, makes and shares quality and original images to optimize its position in search engines, sell online and reach a target audience as wide as possible.
In a world divided between physical reality and multimedia reality, the image is the meeting point between these two dimensions and is assuming a major role in the daily lives of people - users and especially in the economy of online stores , which face a wider competition worldwide in the digital sector, fighting with the weapons of marketing by shots of images and photos, against competitors from all nations.