Let's imagine for a moment that your online firm is about to release a new product. Or, perhaps you are hoping to take advantage of seasonal buying habits by discounting some of your most popular items. In either of these circumstances, connecting with your client base is crucial in order to maximise your efforts. While there are many marketing techniques to employ, it can be argued that none is more powerful than a digital newsletter. Unfortunately, some companies are unfamiliar with what goes into creating a powerful and memorable presentation. Let's take a quick look at some mistakes to avoid when creating a newsletter before moving on to examine a handful of modern techniques which can leave a lasting impression in no time at all.Newsletter Errors: Slightly More Than Meets the EyeOne of the most common mistakes when creating a newsletter from scratch is attempting to fit entirely too much information into a limited amount of space. Keep in mind that the average digital newsletter is no more than a few pages long, so it is critical to maximise the available space. So, only include deals and offers that are relevant to the specific campaign at hand.
While there is nothing wrong with introducing new clients to your firm, the "about us" section of a website is primarily used to address this requirement. In other words, keep it short and sweet.Another pitfall which can cause a "hiccup" within an existing marketing campaign is failing to use high-quality images. Never forget that we live within a visual society. While content is still king, readers tend to be more enticed by images that are capable of reinforcing the point that you are trying to make. In the same respect, make certain that any graphics are optimised. Newsletters which load very slow or which cannot be downloaded will detract from the professionalism of your firm.A final error is not recognising the prevalence of the mobile community. Smartphones and tablets are now taking centre stage in terms of Internet access, as they provide the user with a convenient means to access online portals while out and about. So, be certain that the newsletter will be properly displayed on such devices.
As many smartphones are known for their smaller screens, the text and any associated images should likewise be able to expand. After all, no one wants to employ the use of a magnifying glass when browsing what you have to offer!My Not Leverage the Technology at Your Disposal?The intention of any newsletter is to create "motion and emotion". This is another way of reinforcing the fact that the information should jump off of the virtual page. Technology can play an important role here, as you are able to embed countless widgets and icons into the text itself. Some common examples to consider include:
- QR and bar codes.
- Digital business cards which can be scanned and uploaded onto a device.
- Automatic checkout icons.
- Hyperlinks to take the reader to the homepage of your website.
In other words, freelancers will no longer be forced to deal with issues including as in-house storage or confusing shipping protocols. As soon as a sale occurs, the information is sent to the product supplier. It is thereafter shipped to the customer and as a result, higher levels of efficiency can be maintained at all times. International dropshipping with Oberlo is one key example of how the entire retail industry is being transformed. Feel free to take a look at their official page to learn more.The bottom line is that the best newsletters should always embrace the technological amenities at your disposal. This includes other user-friendly methods such as templates and similar utilities which make formatting a cinch. It is likewise possible to add in company branding, watermarks and similar background effects if desired. The end result will be an eye-catching advertisement that is sure to generate interest within a short period of time.Creating a quality newsletter is not necessarily brain surgery.
Still, it is important to understand some of the main errors to avoid while simultaneously appreciating the amazing options which exist only a click away.