Deciding to take the leap and place our business in the virtual world is not a trivial matter, the page that represents our company in the digital world should be designed in the image and likeness of the ideal image we want to find with our analog business. We must bear in mind that Internet purchases have increased exponentially in recent years and the forecast is that they will continue to do so, but this means that customers who decide to make their purchases or hire services digitally are increasingly expert and therefore more demanding. This is not difficult to achieve, but we have to follow some guidelines in terms of design, content and payment platforms.
The typography is serious, avoiding the most eye-catching or colourful ones that can sometimes even make reading difficult. The images used have to be adequate, they have to inform about our service in a direct way, but without eccentricities. A very important issue that sometimes is not given the importance it deserves is the use of proper spelling and grammar, a page full of faults will hardly inspire confidence.
The presence in social networks is another element to take into account, our potential client will investigate our reputation in them, so it is convenient to be present in the main ones and keep them updated.We must not forget that the treatment with our clients must always be exquisite, both the one we have in person and the one we have in the digital media, since the clients take very much into account the valuation provided by the rest of the users. Platforms such as Paypal, Google Wallet or Paymill are the most common in most pages. We must also consider the option of payment by card and we must not forget to have real contact details.