The "Analysis of the digitization of self-employed and SMEs in Spain 2016" was presented by Vodafone Spain and carried out through online surveys. This project is based on more than 7,000 surveys to analyze the digitization of small businesses and freelancers (these were conducted on the website PorqueTienesQueEstar.com to owners of SMEs and freelancers). Before, it was more rigid and there was a predominance of face-to-face contact in the workplace, while today everything is much more flexible and there is greater mobility. Many companies operate on the move, with workers spending most of their time on work activities outside their workplace. Apart from that, many companies are starting to internationalise, both in terms of labour and in terms of sales abroad.
Another way of working is to work from home. Electronic devices and digital tools To analyse the degree of digitalisation of a company we have two fundamental indicators. One of them is the electronic devices and the other is the digital tools with which the company operates on a daily basis. The study makes it clear that the most used devices are the PC and the smartphone, surpassing by more than ten percentage points the use of the smartphone to the computer. As for the most used tools in this market of companies, the use of the electronic mail and the programs of office type office to make their day to day easier predominate.
Social networks as a key factor After this study it is discovered that there are many professionals who use the social networks in the scope of the company, but also it is reflected that only a few give a daily use to it. It is curious that Linkedin, professional social network is third in the ranking of the most used, after Facebook and Twitter. Few companies have a company blog, despite the importance of information for sales. From the website neilpatel.com you can enter a complete SEO guide that better explains the advantages of this digital tool. The online sale is opening step and almost a third of this market of companies uses the web as a means of sale.
There are many tools that are not used by most professionals in this segment, tools such as customer and product management systems (CRM), mobile applications for business management or the use of programs to make video calls.