Starting a business, how to avoid the pitfalls?

The key stages in setting up a business You have a project and now you feel ready to embark on the adventure of entrepreneurship? The creation of your business can be a wonderful adventure but it can also turn into a nightmare if you don't follow a few essential rules before you start. Indeed, it is not enough to have the idea that according to you will revolutionize everything, you must have conducted serious studies to be sure that your project will not go wrong too quickly.

Starting a business, how to avoid the pitfalls?



The key stages in setting up a business

You have a project and now you feel ready to embark on the adventure of entrepreneurship? The creation of your business can be a wonderful adventure but it can also turn into a nightmare if you don't follow a few essential rules before you start. Indeed, it is not enough to have the idea that according to you will revolutionize everything, you must have conducted serious studies to be sure that your project will not go wrong too quickly. You need to draw up a business plan, study the competition in your area of activity, as well as the companies that have succeeded or failed in France in your sector of activity, and understand their strengths and weaknesses. If your project requires significant funding, you will need to take stock of possible departmental, European or youth aid. Why not launch a participatory fundraising campaign? This new way of obtaining part of the funding allows you at the same time to explain your project and make yourself known to as many people as possible.

Don't forget to communicate extensively on social networks, both those for individuals and those for professionals. Don't neglect the power of word of mouth and don't hesitate to multiply your appearances even before the launch of your business. Do you need a place to store it? If you want to open a physical store, don't neglect location. It must be at the heart of your catchment area, in a suitable and standardised location. If this is not the case, plan for significant costs for the setting up of the standards and security.

It also makes sense to opt for an e-shop. Indeed, a large number of studies prove that a majority of French people buy online. This market is growing rapidly, and the average basket is often higher than in a shop. Even if you don't consider it or if your activity doesn't lend itself to online commerce, still plan a budget for communication, with a web page, and why not a video presenting your activity?

How to choose its legal form?

Choosing the legal status of your future business is crucial and determining. Lost in these complex meanders, you feel alone with the diversity of options, and you no longer see the difference between an EIRL or an EURL? Above all, you need to know the advantages and disadvantages of each form in order to determine which one suits you best.

Will you be alone? If so, the micro-enterprise is a plan that allows you to get started quickly, without constraints. With minimal costs and simplified accounting, the micro-entrepreneur scheme allows you to test a concept: with an EURL, you can have one partner, while with a SARL, you can have from 2 to 100. Your personal assets are protected, unlike a micro-enterprise, which is more flexible and allows you to sell shares more easily. The legal form really depends on your project and your aspirations. Once your status has been validated, you will receive a registration certificate that will prove that your company has been created!.