The adaptation of the real estate sector to the 'online' world

Traditional means of communication or advertising, such as advertisements in print media or billboards on the side of roads, are no longer sufficient to boost a business; nor are they in the field of real estate. But what is the main benefit that the optimal use of social networks (one of the basic pillars on which rests the new advertising model) can bring? Firstly, to attract potential customers and, ultimately and as a result of this, to seduce them with online content, to achieve a transaction and, as far as possible, to build their loyalty so that they continue to trust you or contribute to spreading the name of your company.

The adaptation of the real estate sector to the 'online' world

Traditional means of communication or advertising, such as advertisements in print media or billboards on the side of roads, are no longer sufficient to boost a business; nor are they in the field of real estate. But what is the main benefit that the optimal use of social networks (one of the basic pillars on which rests the new advertising mode

l) can bring? Firstly, to attract potential customers and, ultimately and as a result of this, to seduce them with online content, to achieve a transaction and, as far as possible, to build their loyalty so that they continue to trust you or contribute to spreading the name of your company. Especially if you are involved in small or special market niches, such as buying and selling or renting prestigious properties, unique houses or a hotel of high patrimonial interest.

These are select products aimed at an educated and presumably busy public, so you have to build a precise and simple, but well elaborated message.Due to the importance of the content, both in terms of form and content (the quality of the texts, their structure and specialised but accessible vocabulary, is as decisive as the product itsel

f), the ideal option is to resort to communication and marketing consultants (for example, Lançois Doval for the aforementioned sector of singular properties or Wikyta for the field of leisure) to design the online communication strategies (and offline, if you want a comprehensive approach). Once the specific content has been designed, the time comes to disseminate it. Once the specific content has been designed, it is time to spread it.

You must select which ones you want to be present on: in the specific case of individual houses, we are talking about a luxury sector, so you must exclude platforms such as Tuenti, whose target audience is made up of teenagers. Given this first step, you can offer complementary information on each one of them, instead of duplicating the data: this way you increase the possibilities of attracting the attention of a possible client. To get the most out of them, take care of the form, pamper the content and trust the specialists.

Your business will appreciate it.