The Internet is like the ocean: huge and without preferential directions. Anyone who has a business, sells a product or a service, or simply wants to stand out and be known by the whole world, needs to occupy a small corner in the sea of the Internet. What is it and how to create your own domainEach location on the web is characterized by coordinates that uniquely identify it; for simplicity, it is called domain and identified by a name that represents its address and that must be typed to reach it. In order to create your own domain, the first thing to do is to make sure that you choose a name that is still available, that is easily memorable, that clearly illustrates the content of the site, that is personalized and that is unique. To make sure you make an effective choice from a marketing standpoint, you can turn to domain management companies, offering particular extensions - from .org to .computer or even .sport or .com - as needed, such as Shopify Online Domain.
The choice of the domain name must be made especially in view of search engines. When a search is carried out, in fact, the various search engines refer to a whole series of classifications of domain names, giving priority to those that are well indexed. It seems that a search engine like Google, in 2021, uses hundreds of parameters for indexing, starting from the strictly technical ones, such as the evaluation of average response times, to those related to content, such as the weight of images and their download time.Tips for the most efficient choice of a domainThe first important evaluation is the choice of the top-level domain (TLD). The TLD is the abbreviation following the dot, i.e. the so-called extension.
For example, for a domain whose action will take place mainly on a national level, the .it TLD could be chosen, while .com would be the most sensible choice for an activity that takes place mainly on an international level. The second decision concerns the full name of the domain. Here you need to refer to the algorithms used by search engines such as Google to make the choices and rank in the answer list. If in the past years, until 2012, Google favored domains that contained keywords, i.e. the keywords typed by users, now, in 2021, it tends to favor brandable domains, i.e.
those that contain the name of the company. The best choice is still to mix keywords with the indication of the company brand. So, for example, for a website that deals with the sale of computers, instead of computer.com, it is more effective to use Rossicomputer.com, so as to increase customization.The domain name must be easy to remember and easy to type. Names that are too complex or require too many virtuosities on the keyboard are not advisable: the Internet is also synonymous with speed. A search that is too long and complex tends to direct you towards other results and other domains.