Tips to reduce the abandonment rate on a website

The abandonment rate is one of the concepts that most concerns both designers and owners of any website. If they do not manage to create attractive content that generates interest and a simple, intuitive and, at the same time, pleasant and striking interface, it is likely that users will not take long to close their browser tab and find another portal that better meets their needs.

Tips to reduce the abandonment rate on a website

The abandonment rate is one of the concepts that most concerns both designers and owners of any website. If they do not manage to create attractive content that generates interest and a simple, intuitive and, at the same time, pleasant and striking interface, it is likely that users will not take long to close their browser tab and find another portal that better meets their needs. Due to the importance of this issue we have decided to offer you 5 simple tips that can help you reduce the abandonment rate of your website. Thanks to them you will create interest and, as a consequence, your chances of getting customers will increase exponentially.

1.Include multimedia content It has been widely demonstrated that multimedia content is able to capture and keep users' attention more easily and for much longer than exclusively textual content.

So try all the options, from inserting a video clip or podcast to slide shows and image galleries. Make your content readable Try to make your texts dynamic, not only by writing good sentences, but also by shortening the length of the paragraphs, including text, lists and bullets to help you organize your ideas and highlight the most important words and phrases. To make it easier for you to understand the importance of this fact, here is an example. A person enters a website looking for which team won the last Champions League.

As soon as he does so, he sees a report that gives him the answer but does not contain links to the statistics of the final and the rest of the competition, to the history of the winners, etc. Therefore, automatically close your browser tab as the portal does not tempt you to stay on it and find new information.

4.In this sense, it is advisable that, once you have published an entry, you put the links to three or four related articles that you have previously written right at the end. Introduce this section with a phrase like 'You may also be interested...' to capture the user's attention and keep it on the page.5 Make calls to actionCalls to action are mainly to motivate and encourage your users to do something. In this case, obviously, the aim is for them to stay on your website, read other articles and even end up buying your product.

As a source of inspiration you can use websites like Viviralmaximo, a portal full of calls to action that is enjoying great success, although it is true that there are many good examples throughout the Internet. In this sense, following these simple tips, you can be sure that you will be one step closer to achieving this.