One of the many applications of artificial intelligence and its multiple branches is the creation of virtual assistants that operate on various websites to assist users with their queries. Thus, a platform like Spin Online Casino can offer 24-hour assistance through a conversational bot prepared to solve the most frequent doubts of cybernauts. Conversational bots, also called chatbots, are able to hold conversations and learn based on the information provided by the user. What are their uses and benefits?
What is a conversational bot? A conversational bot is a computer program that, equipped with artificial intelligence, is capable of maintaining a conversation and responding to queries from whoever is on the other side.
In this way, they do not require human intervention and can solve different problems by providing information or performing some operation. For this reason, conversational bots are usually used by the customer service team and are behind the messaging or chat service used by a given website. The most common applications of these software programs are found on gaming platforms, in restaurants and on websites that provide specialized services, such as a travel agency.
Benefits ofchatbotsChatbots have a number of benefits for both the user and the company implementing them. As for companies, the advantages of using a conversational bot to solve their customers' doubts are the following:
- Cost reduction: The adoption of a conversational chat implies an investment, but once it begins to operate it supplants the need to hire staff to work in the customer service team; therefore, long-term costs are reduced.
- Process optimization: Conversational bots are able to provide accurate answers immediately.
This optimizes customer interaction processes and could make the difference in customer loyalty.
- Customer knowledge: Conversational bots learn as they obtain new information and this can contribute to improving a customer's knowledge of the company. The doubts and queries that the user has can be used to help determine what needs they have and how the company can solve them.
With numerous advantages, their applications are focused on customer service and are an invaluable resource for providing good quality assistance.