Why eCommerce is not affected by the economic crisis in the time of the Coronavirus

The year 2021 has begun putting a strain on the world economy and finance is teetering under the blows of forced closures of businesses around the world, implemented by governments to combat the Coronavirus. A macabre curiosity has been highlighted by newspapers and authoritative sites that deal with economics and finance, namely that in March this year there have been surges in sales with regard to eCommerce on marketplace sites, this increase is paradoxically due to the closure of all physical businesses.

Why eCommerce is not affected by the economic crisis in the time of the Coronavirus

The year 2021 has begun putting a strain on the world economy and finance is teetering under the blows of forced closures of businesses around the world, implemented by governments to combat the Coronavirus. A macabre curiosity has been highlighted by newspapers and authoritative sites that deal with economics and finance, namely that in March this year there have been surges in sales with regard to eCommerce on marketplace sites, this increase is paradoxically due to the closure of all physical businesses. But what are the reasons why the digital market does not suffer the economic crisis? The eCommerce marketing and the winning sales strategiesOne of the reasons why the digital market responds to the crisis by recording soaring sales, is definitely due to the drop shipping. This strategy allows to obtain a gain by lowering investments and management costs to practically zero.

The seller simply becomes an intermediary between the supplier and the final customer: nothing could be simpler to eliminate losses and obtain a profit only after the sale has been made. Another reason for the success of eCommerce in times of crisis, certainly concerns social media marketing. At a time when people are forced to stay at home, social networks such as Facebook and Instagram become the only vehicle of communication and marketplace functions are a valuable tool to sell the products of your brand. If online sales had already averted the threat of global economic crises in the past, today they are proving to be an established reality in response to one of the darkest periods in the history of mankind, which is bringing physical stores and sellers around the world to their knees.

The eCommerce marketing maintains high level of earnings and sales, recording an increase of 75 ei new users who in April made their first purchase online, as stated by the president of Netcomm, Roberto Liscia. The eCommerce is the store of the futureThis is not the first time that the digital market responds well to a global economic crisis, already in 2008 the online sites did not suffer the shock of the banking crisis, although at that time the methods of control and security of purchases were not as strong as today. Even in 2011 and a few years later, eCommerce chased away the economic crisis without any particular problems. What is happening in this period is a script already written and there is nothing new in the surge of online sales that was recorded in March 2021 and that has affected all sectors of digital commerce.

These data make us think and project the success achieved by the digital market during the crises occurred in the past directly into the future, in fact eCommerce proves to be the only solid reality able to drive away any economic crisis, even the most hostile, as is happening in this 2021For this reason, more and more sellers are relying on this strategy to avoid the collapse of their business.